This is an analysis of fifth harmony's newest album, fifth harmony by fifth harmony.
Website
This is the website for Fifth Harmony, an American pop group. The website shows many vibrant colours showing that they are a fun and upbeat. the picture equally shows all four of the girls showing that they are all united as a band. the picture also means they they are promoting their faces and subconsciously relating their faces to their band name.
DigiPak
The digipak is a replica of the image from the website. This relates the digital to the website and links the products together. The bright colours appeal to thier target audience of young and fun loving girls. The font it large and obvious so that it catches the eye of the audience. It is also used in the website as well as their other media products.
Music Video
The colours used are the same that are shown in the digital and the website, relating all of the platforms together. They have also used the same font throughout all of their products as this makes the font unique to them. They have also made their profile picture on youtube of their digipak. This promotes the album when people are interested in their newly released single.
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