Vanilla On Our Own

Final DigiPak Cover

This is our final DigiPak cover, we felt it incorporated our fun vibe and carried the pink theme we included in all of our other products.

Website Final

https://vanillaprs.wixsite.com/vanilla

Above is the link to our final website. It contains information about our tour dates, music, photo gallery, social media and many more things we have introduced to publicise our band.

Evaluation Q1 - In what way does your media product use, develop and challenge orms and conventions of real life media products?

For our evaluation I chose to produce a presentation as I felt it was the best way to show all of the medias we have used as well as explaining how it was beneficial to our group.

Evaluation Q2 - How effective is the combination of your main product and ancillary texts?

Evaluation Q3 - How did you use media technologies in the construction and research, planning and evaluation stage?

This is the third evaluation question is based upon the technologies we incorporated in our products. it has been produced using premier pro so that the video can be interactive as well as creative to the video.

Evaluation Q4 - What have you used from your audience feedback?

This link will take you too the Prezi presentation we have produced:

https://prezi.com/view/pqYt1qfuSphLPzJy2Jvf/ 

It shows all of the feedback we have received and how we responded as well as points that we personally feel we could have improved. Feed back is a very important part in making sure we produced the best products possible and we were very grateful for all of them.

Focus Group - Music Video Feedback

Here are our target audience answering some questions on what they thought about our music video. We asked them five different questions based on the video and we gained a lot of feedback from this focus group.

What did you like about the music video?

- Balloons were cool, liked how it was countrified, lots of fun showed the personalities of the band members. This is good feedback because as a group we wanted to come across as fun and loving girls and we also felt that country was a good theme to go with. 

Did you see a theme within the music video?

- Saw a country theme, and also a theme with the balloons. This is also good feedback as we wanted to ensure that there was a clear them throughout the video, this is why we made sure that all of our locations linked in with the countryside, and we also wanted to make sure that we had the theme of pastel colours so we used the balloons as this shows synergy through all of our products.

What genre do you think the video was?

- Country/ pop. This shows that as a group we portrayed the genre of the video well as country/pop is what the genre of our video was therefore it shows that the video matched this.

 
Do you feel that the artists suit the video?

- Yes as the lip syncing was really good looked like the girls were actually singing the song. This again is good feedback as it shows that as a group we were good at acting our roles in the band, it also shows that we were good at the lip syncing and made the video come to life. 

What could be improved about the music video?

- Better editing, more animals. This feedback helps us to know what to do in the future, more animals would have maybe helped to portray the countryside theme even more and also better editing could have improved the style of the video.

By gaining this feedback we got a chance to see what our target audience thought of our video, this was a big thing for us because it was important to see how they found it as it was aimed to people of their age. Due to the feedback they gave, it is clear to see that they enjoyed the music video, this is mainly because they knew exactly what themes and genre we were going for and also they didn't have much to say on how to improve.

Evaluation Progress

 

Here are some pictures of our target audience watching our music video, they were also answering a questionnaire on the music video. The questionnaire also included questions about our website and our digipak which the same audience answered also.

Group Reflection

This link leads to the press I produced about how our group performed in our recent coursework project:

https://prezi.com/view/Ip4Yp0ohiPqmifbmuz0y/

Scene Inspirations

SCENE ONE





Taylor Swifts previous brand image was country pop just like ours. In all of her old videos she girls of a great impression and therefore promotes her image very well. We took inspiration from this by introducing our faces in a similar way to her, with a mid shot of our upper body. This introduces us to the camera and lets the audience get to know what were all about.


SCENE TWO







 We defiantly wanted to include stereotypical country elements to our video like the barn, hay and the corn field as this gives connotations to what genre we were and made it easy for the audience to understand our themes and conventions. We thought the sun set on the corn looked immense and tried to replicate this in our shots at marsh farm.


SCENE THREE





Balloons have connotations to special occasions and fun and as soon as we saw Selena Gomez's music video for hit the lights we instantly knew we wanted to include them in our video. They are now one of our major themes and we feel this influence helped us noticeably improve our unique image.

Music Video Draft 4

This is our fourth music video trial and although there has been some clear improvement we and our audience still felt that it wasn't quite at the standard that we know we can achieve. Therefore picked out where we can improve and what we liked about the music video. We also asked an audience to view the clip and tell us what they thought could have been done better.

What is successful:

• The video changing on the beat looks really good and makes the video more interesting
• The purple/pink colour correct promotes the band image well and also incorporated synergy throughout all of the products
• The transitions keep the viewer intrigued and work well when they are used
• The use of editing has brought the boring sections to life

What can be improved:

• The colour correction is not consistent throughout the whole video, makes it look unprofessional
• The use of Vanilla at the start of the clip is a good way of promoting the band name yet it is very hard to read, distracting.
• The quality of the clip is still very blurred, should try exporting it with different settings
• The editing is used well but again not consistently, should be added in more to give off a better effect
• Some of the faded-out effects simply made the video look of bad quality, I would choose another editing effect   

Final Billboard Interview

This is our interview with billboard. We felt it was important to do an interview as they can reveal personalities that rant seen in music videos or on tv. As we are introducing a new band we felt it was important that our personalities were brought across so decided to produce an interview for all of our fans. We hope you enjoy it as much as we did...

DigiPak Advert

 

This is Our digipak advert. It gives information to our fans about our new and upcoming album and publishes our brand image. Synergy has also been used to encompass our pink theme and the logo has also been shown so that people know who we are. We took inspiration from Rhiannas advert as in has the same sort of lay out that we found worked well, the colour scheme is similar to ours and also Rhianna is a well respected artist and our aim is to have a fan base as large as hers some day. 

Magazine Article Final

Tour Poster

This is our tour poster. We chose this group picture as it has the outfits and looks as seen in the music video therefore will be recognisable to our band. Plus, it publicises our upcoming tour and informs our fans where and what date we will be in a city near them...

Poster Research

Tour poster research from SophieChettleburgh1

Photo Shoot

Editing Inspirations

Whilst editing our music video we realised that other music videos of a similar genre have very creative editing techniques that we seemed to be lacking. Therefore, I research into what makes a music video interesting and what kept the audience intrigued and came across these editing techniques that really engaged me to the music video and I thought they would fit perfectly with the shots that we had put together.

Firstly...

In our music video we realised that we hadn't included the name of our band and also the name of the song. we wanted to make it easily accessible and noticeable that it was our music video therefore took inspiration from Miley Cyrus' video of 'Malibu'. It has the same fun loving vibe that we want to include in our video and also related to the balloon theme that we have included in our video.



Secondly...

We included shots in our video of all three of us yet realised that at the start of the video we had a very small amount of shots where we were all on screen at the same time. Little Mix are a band that are very similar to us and in their videos they had included a split screen where each of them can be seen. This would improve our video as all three of us would be introduced as united and it shows how together when we are singing we harmonise and make the song amazing.

Thirdly...

We were lacking in inventive transitions and this made the music video look very unprofessional. Little mix have always been a very well respected band and further through their video they included a very clever transition, again showing all of them and promoting their unity.

Each frame changes to the next person, introducing the new shot. this makes it interesting and also improves the end of the video.

All of these improvements have helped develop our music video and made it more professional and promotes our group as a unit, also improving our band image.