Genre Research

Country: This music video included all of the normal conventions of a music video and also stereotypical country icons; the boots, the hats, the airplane hangers and wooden guitars. The genre of the music video matches well with the music making it a successful video.



Metal: Again this music video matches well with the genre. It is a very unconventional video just like the unconventional music which amplifies the music.



Pop: Pop music videos are usually full of colour, fun and vibrant, so that they can appeal to a larger audience. Within the industry, voyeurism is used largely to get a better review. the women are sexualised in the video to highlight Jason Derulo as a confident ladies man.


Rap: These videos usually contain clips of illegal activity as it visualises the lyrics of the song.