Similar Artist Research

Little Mix

Little Mix are an amazing inspirational girl band who rose to fame after winning the prestige X factor show in 2011. Over the years they have had many accomplishments including two MTV Europe Music Award, one Brit Award, two Teen Choice Award, three Glamour Awards and one O2 Silver Clef award.

As a band they promote female pride, solidarity and independence. This is portrayed through their music e.g. ‘Shout out to my ex’, ‘power’ and ‘wings’. In a society where young girls are so concerned about their confidence and self-pride having Little Mix as role models is great for our society and really empowers women to be whatever they wish to be.


They promote their band through their website and through their various social medias:






By having so much information out there it makes it easy for their fans to find and also makes their audience aware of any new releases...

The spice girls each had a focus and although they were separate identity’s they were extremely successful as a girl group. With my short black hair and pale skin, Sophie's icy white locks and piercing blue eyes and Renaes tanned skin and long hair we knew we could never look similar enough to create synergy between the three of us. Therefore, as a product we chose to market ourselves together. For instance, each picture will be of the three of us – on the Digipak, Website, Magazine cover etc. by doing so it will market our band as an image, an image of girl power, promoting our music and also portraying us as great role models just like little mix do in all of their work. 



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