A2 Pop Portfolio

Today we had a lesson focusing on creating our brand image and including cross media products within that brand image. When being marked, all aspects of our products count towards the overall grade meaning they all have to be perfect. To make them perfect we have o create a brand, a product that we can sell and promote. Consistency between the fonts used, the colours and images used are key in bringing across an image to the audience.
Synergy is also key when designing our website, magazine covers and the actual music video. The costumes and props all have to be that way for a reason. That reason being building up what we want our band to come across as - fun loving, kind and country themed. All things that make you distinctively recognisable.

An example of appealing to the right audience is Daft Punk:



This is the album cover was for one of daft Punks new releases. as you can see synergy is used throughout the cover to match the si-fy theme and incorporate the robot masks that they are known for. Due to Daft Punks audience being of an older age group and having such a large fan base they don't have to publicise their new music to the extent of a new upcoming artist. People already know their music and what its about.

To add with the release of their new album they produced a teaser video, to excite and let their fans know new music would soon be released. Reminding them to download it.



The vinyl record represents how they are professional with the music they produce and as DJs mix the 'proper' way, which is something their fans also like about their music. The cross media convergence between all their products brings their brand image together and shows how they are publishing themselves with a certain look that they want to bring across: si-fy, electronic, secretive and creative.