Andrew Goodwin and His Features of a Music Video

Goodwin saw a connection between producing a successful music video and the features it contained. these factors were:

1. The Relationship between the lyric and visuals - Illustrates
                                                                                  - Contradicts
                                                                                   - Amplifies

2. Thought Beats: seeing the sounds, their relationship between the visuals and the music.

3. Genre - related styles and iconography present : visuals matching the genre
- looking at it without the music would it fit the genre

4. Multiple close-ups of the main artist or vocalists: the creation of a star image to promote a recognisable brand image e.g Miley Cyrus appearing crazy to make a new image for herself...

5. Voyeurism - looking at someone at the star in lust

6. Intertextual references to other media texts: making references with other songs, producing similar videos to represent the previous one.