Performance
Definition: A music video including performance of the artists as part of the video. Focusing on changing the stars image or reputation.
Throughout Miley Cyrus' career she has had many transitions from a sweet young child actor to making her own image in the music industry. The use of the performance video means it introduces her new star portfolio and shows off her new look and style, promoting Miley and her work as a product.
Narrative
Definition: a video that features a visual story that is easy to follow.
By a music video having a narrative theme it means the audience is able to connect to the words of the song and can relate them to a situation. For instance Andra Day's single Rise Up follows the story of a couple of which one is disabled, showing their fight through life and how they will concur things together. The song has very emotional lyrics and the video enables them to be visually described and portrayed.
Concept
Definition: videos based around a single idea, usually unusual or obscure, even surreal for an audience
Sia has created a name for herself by having a unique selling point... her wing and not showing her face. This music video was the first to come out with the young girl dancing and due to the obscurity of it, it soon became very popular. Its individuality give Sia a special identity within the music industry.
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